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BTCC / BTCC Square / Global Cryptocurrency /
YGG Launches New Publishing Arm, Debuts First Game ‘LOL Land’

YGG Launches New Publishing Arm, Debuts First Game ‘LOL Land’

Author:
Global Cryptocurrency
Published:
2025-05-23 00:13:02
19
2

Yield Guild Games has introduced YGG Play, a publishing division targeting casual, crypto-native games with a "Casual Degen" ethos. The debut title, LOL Land, is a browser-based board game featuring Pudgy Penguins characters and token rewards. Pre-launch interest surged with over 100,000 pre-registrations.

The MOVE reflects a strategic pivot away from mainstream appeal toward niche, community-driven experiences. YGG’s initiative signals a broader industry recalibration as Web3 gaming seeks sustainable engagement models.

|Square

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